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A New Revolutionary Technology In EIFS And Stucco Finishes


Anaheim, CA — September 28, 2010 - Parex USA, Inc. the parent company of leading building material brands; Parex, LaHabra , El Rey Stucco, Teifs, and Merkrete today announced the launch of Dry-Tex, the first dry acrylic finish in the United States.

Dry-Tex is the culmination of over 5 years of coordinated research and development by ParexGroup teams around the world. This exclusive product is a revolutionary development within the acrylic finish industry and is an example of Parex USA's focus and commitment to innovation.

Dry-Tex, using proprietary dry polymer technology, is the most unique acrylic finish in the market. It is packaged in a 40 lb. bag and is designed to be environmentally conscious as well as bring new benefits to distributors and applicators. The Dry-Tex conveniently mixes in a 5 gallon pail and yields the same coverage as a 65 lb. pail of finish. A traditional 65 lb. pail weighs over 60% more than Dry-Tex. Therefore, 60% more units can be shipped producing significant savings in transportation and fuel consumption. Thus, providing a reduced carbon footprint overall. Eliminating water and weight from Dry-Tex provides more than shipping and environmental benefits. Unlike traditional acrylic finishes, Dry-Tex is freeze thaw stable in transportation, storage and on the job site, thus reducing waste and saving energy.

In addition to the benefits from reduced weight, Dry-Tex has many other advantages. Although traditional acrylic finishes are low VOC, Dry Tex is VOC free and will not contribute to the release of harmful volatile compounds. Since the Dry-Tex is packaged in bags versus pails it significantly reduces the impact on landfills. Today, acrylic finishes are packaged in plastic pails that eventually end up in landfills. Plastics can take up to 400 years to decompose placing a significant burden on the environment. Bags can be recycled or they will breakdown at a rapid rate if thrown away.

"Dry-Tex is the most exciting product that Parex USA has launched in its history," said Quenton Roehricht, Brand Manager. "We provided a sneak peek of this product at recent Parex USA Innovations events and the positive feedback was overwhelming. Dry-Tex is the perfect balance between enhanced applicator utility and environmental consciousness. We fully expect this to change the industry."



About Parex USA

Parex USA, Inc., a California Corporation, is the parent company to brands that offer a wide range of innovative façade and flooring solutions. Its brands include Parex, LaHabra Stucco, Merkrete, Teifs, El Rey Stucco, Merlex Stucco, Variance Finishes, and Vero-Rialto. It is a subsidiary of the ParexGroup, S.A., one of the world's leading manufacturers of specialty solutions for the construction industry. ParexGroup spans 22 countries, employing 4,000 professionals across 66 manufacturing facilities and 9 R&D centers. To learn more about Parex USA, Inc., please visit



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