Press Releases

Media Inquiries Contact:
Richard Hung, Marketing Communication Manager
714.778.2266 x3270



Product Streamlining Announcement


Anaheim, CA — March 11, 2011 - In May of 2011 we will be streamlining some of the slower moving El Rey Products and re-branding them into our Parex USA brand. These products will not change other than the packaging. In addition, we have a few other products that have become obsolete and will be discontinued. Please see the chart included outlining these upcoming changes.

The following marketing support tools; Tech datasheets, MSDS, new packaging and updated product listing on, will be available with the new product name.

We will not reorder any of the raw materials needed to produce the discontinued products.We will continue to sale these products until our inventory is depleted. In addition, the products which are being re-branded will continue to be shipped as El Rey products until the time that we run through the current packaging. Once the current packaging is depleted you will receive the products in new Parex USA packaging.

Thank you for your continued support and let us know if you have any questions or concerns.



About Parex USA

Parex USA, Inc., a California Corporation, is the parent company to brands that offer a wide range of innovative façade and flooring solutions. Its brands include Parex, LaHabra Stucco, Merkrete, Teifs, El Rey Stucco, Merlex Stucco, Variance Finishes, and Vero-Rialto. It is a subsidiary of the ParexGroup, S.A., one of the world's leading manufacturers of specialty solutions for the construction industry. ParexGroup spans 22 countries, employing 4,000 professionals across 66 manufacturing facilities and 9 R&D centers. To learn more about Parex USA, Inc., please visit



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