El Rey Stucco was established in Albuquerque, New Mexico, in 1968 to provide a local manufacturing source for stucco materials. Providing superior selection and availability at substantial savings over products manufactured elsewhere, El Rey grew rapidly as the demand for stucco grew along with it.

In 1986, El Rey added a second manufacturing facility in Colorado Springs, Colorado, which also became its main distribution center. Today, the small company that started with just six colors has become one of the largest stucco manufacturers in the Southwest with over 400 standard items.

El Rey Stucco is a brand of Parex USA, Inc., the largest stucco manufacturer in the US., operating manufacturing facilities across the U.S. Together, these resources strengthen the El Rey commitment to being the single, most complete source of stucco wall products in the Southwest.